The below statement is in response to recent events and the fight against racial injustice as a whole:
I support the BLM movement on a personal level, and also on a brand level.
At the moment, VIRIDY is an independent business and therefore I do not have any members of the team. However, as the company grows, I promise to always incorporate measures focused on diversity and inclusion, to include, but not inclusive of, diverse team members, diversity projects, diversity education and more.
The fashion industry is not innocent in terms of racial inequality, and it is important that as brands, we work towards combating racial injustices across the sector.
Furthermore, I only work with ethical manufacturers and suppliers. The first collection was produced at an ethical family-run factory in Greece, and the upcoming and future collections are produced here in the UK by an independent female business owner.
I am currently in contact with several black-owned businesses, in order for us to work together to keep the conversation going as I do not want this fight for injustice to end.
Racism is something that I am incredibly passionate about and have always spoken out against on a personal level. Now that I am a brand owner, I promise to continue to speak out against racism through my platform.